Every runner has a favorite Race Medal (or two or three!).
We’ve all seen the medal collections runners have on display in their homes or office, or in photos shared across social media. These hard-earned awards are reminders of a runner’s accomplishments and so should be proudly shared. Of course, there are the special medals that stand out from the rest; the race medals that are shared more prominently and that bring huge smiles to the runners who’ve earned them.
What does this tell us about designing race medals? Or about creating medal designs that stand out and encourage runners to come back each year? It tells us that race directors everywhere should recognize the importance of artistic medal design when planning a running event.
How do great race medals get designed?
But how do good medal designs start? Do race directors need fancy software programs or hi-tech gadgets? Nope, they don’t. What they do need is some imagination and a good story to tell.
With nothing more than a rough sketch in hand, and a couple of conversations with a Running Awards & Apparel Race Consultant, a race director can be on course for creating a medal that truly stands apart. In the long run (pun intended) that’s what an event needs, a killer medal that runners will love and will gladly sign up to earn.
Our Art team is dedicated to medal branding and art.
We understand that race directors don’t have a ton of time to spend on developing medal art. That’s why we have a dedicated art department that can help you pull off the best design possible. With your vision, either verbal, in a sketch (or both), and sometimes using an existing logo, our talented team can take an idea and transform it into a story-telling design that helps establish an event’s identity. This identity can be carried through all event elements, including apparel, banners, and social and print media.
Race Medal designs can set your race apart.
With that type of identity and design, a race can set itself apart from others and create an annual appeal for participants and can also create interest for runners to earn a coveted, signature race medal.
What’s even better about having Running Awards and Apparel design your signature race medal? Our designing service includes quality, high-resolution proofs and images that can be used to promote your signature event and build anticipation and registrations long before your event date.
Get started on fall race medal designs now!
Now, more than ever, with fall race scheduling going strong, a race director needs all the ammunition he or she can get to entice runners to sign up. Using medal and apparel designs in social media, in bulk emails and in flyers can really help.
By sharing your ideas, you can start on the path to a memorable event and coveted race medal long before event day! To learn more, or to share your vision for a killer race medal, contact us today by email, or by using our contact form here.