Jan 31, 2025 | All Posts, Event Branding, Marketing Running Events, Race Director Tips & Tools, Race Planning
In the crowded world of running events, standing out is not just about the perfect racecourse or killer swag. It is about captivating your audience with a compelling visual narrative and then moving them toward the action of signing up. From the moment potential...
Sep 27, 2024 | All Posts, Custom Race Swag, Event Branding, Race Director Tips & Tools, Race Medals, Race Planning, Race Volunteers, Running Apparel, Running Clubs, Running Event Community, Running Event Trends
At Running Awards and Apparel, we’ve been crafting unique and memorable race experiences for nearly 30 years. We understand that every race is a special event, and our goal is to help race directors bring their vision to life through custom-designed medals,...
May 15, 2024 | All Posts, Marketing Running Events, Race Director Tips & Tools, Race Planning, Running Apparel, Running Clubs, Running Event Community, Running Event Trends, Virtual Races
In today’s competitive running event landscape, race directors are constantly seeking ways to stand out and create a truly memorable experience for runners of all levels. Adding engaging “extra events” alongside your main race can be the key to...
Mar 26, 2024 | All Posts, Event Branding, Marketing Running Events, Race Director Tips & Tools, Race Planning, Race Volunteers, Running Event Community
Once in a while an event we supply will catch our eye and a bit of our hearts. The Hyner View Trail Challenge (The Hyner) is one such event, and the story of their growth and of the camaraderie and care among their runners and volunteers (known as the PA Trail Dogs),...
Feb 14, 2024 | All Posts, Event Sponsorship, Race Director Tips & Tools, Race Planning, Race Volunteers, Running Event Community
The starting line buzzes with energy. Runners stretch and exchange quick words of encouragement. The air crackles with anticipation, a shared sense of purpose uniting the participants. But behind the scenes, away from the spotlight, another team is quietly preparing:...
Nov 8, 2023 | All Posts, Event Branding, Marketing Running Events, Race Director Tips & Tools, Race Planning, Running Event Community, Running Event Trends
And making sure that the event is memorable for participants is crucial. Here are some key aspects to focus on when planning an event to ensure that it leaves a lasting impression on participants and keeps them coming back to participate time and again. Strategic...