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When, Where, and Why Runners Hit the Ground

When, Where, and Why Runners Hit the Ground

Jan 11, 2023 | All Posts, Event Branding, Marketing Running Events, Race Director Tips & Tools, Race Medals, Running Clubs, Running Event Community, Running Event Trends

For a dedicated runner, the calendar isn’t just a collection of weekend race days, it’s a full menu of all types and levels of events, amid four distinct running seasons. Behind this seasonal race list of options lies a mix of a runner’s motivation,...
The Running Event World in 2023

The Running Event World in 2023

Jan 10, 2023 | All Posts, Race Director Tips & Tools, Race Medals, Race Planning, Running Clubs, Running Event Community, Running Event Trends

It’s been a big year (or two) for running events, with a major comeback from the Covid-19 shutdowns and cancelations of 2020. But what can runners and r directors expect in 2023? Here are some changes to watch for in the coming years: Runners love their finisher...
From Sketchpad to Killer Medal

From Sketchpad to Killer Medal

Jun 14, 2021 | All Posts, Event Branding, Marketing Running Events, Race Director Tips & Tools, Race Medals, Race Planning, Running Apparel, Running Event Community, Running Event Trends, Virtual Races

Every runner has a favorite Race Medal (or two or three!). We’ve all seen the medal collections runners have on display in their homes or office, or in photos shared across social media. These hard-earned awards are reminders of a runner’s accomplishments...
Running with Heart into 2021

Running with Heart into 2021

Jan 29, 2021 | All Posts, Marketing Running Events, Race Director Tips & Tools, Race Medals, Running Clubs, Running Event Community, Running Event Trends, Virtual Races

Runners and race directors alike are looking forward to filling the event void left by the devasting impact of COVID-19. Virtual 2020 races, personal training experiences and plenty of time alone on streets and trails, have given us all the opportunity for planning...
Custom Race Medals Should Tell a Story

Custom Race Medals Should Tell a Story

Nov 10, 2020 | All Posts, Marketing Running Events, Race Director Tips & Tools, Race Medals, Running Event Community, Running Event Trends, Virtual Races

What makes a race medal truly custom and sets it apart from all the others? It isn’t whether you choose a bottle opener design, or a spinning center that make your medal unique in the field. It’s the story that your medal design tells a viewer. It’s the...
Inside the Hearts and Minds of Race Directors in 2020

Inside the Hearts and Minds of Race Directors in 2020

Aug 31, 2020 | All Posts, Marketing Running Events, Race Director Tips & Tools, Race Medals, Running Event Community, Running Event Trends, Virtual Races

Who, among us in the running event world, could have possibly seen this coming? Surely not the runners who await excitedly each year for signup day. Nor the vendors who rely on group participation events to survive. Not the die-hard, annual age-group winners who are...
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