Nov 10, 2020 | All Posts, Marketing Running Events, Race Director Tips & Tools, Race Medals, Running Event Community, Running Event Trends, Virtual Races
What makes a race medal truly custom and sets it apart from all the others? It isn’t whether you choose a bottle opener design, or a spinning center that make your medal unique in the field. It’s the story that your medal design tells a viewer. It’s the...
Aug 31, 2020 | All Posts, Marketing Running Events, Race Director Tips & Tools, Race Medals, Running Event Community, Running Event Trends, Virtual Races
Who, among us in the running event world, could have possibly seen this coming? Surely not the runners who await excitedly each year for signup day. Nor the vendors who rely on group participation events to survive. Not the die-hard, annual age-group winners who are...
Jul 22, 2020 | All Posts, Marketing Running Events, Race Director Tips & Tools, Race Medals, Running Event Community, Running Event Trends, Virtual Races
Defining a Virtual Race event. Most Virtual Races are single events that involve individual runners, at various locations, participating at the same time on the same date. The main idea is that an event can still be held, and runners can race wherever they are and...
Jul 16, 2020 | All Posts, Marketing Running Events, Race Director Tips & Tools, Running Event Community, Running Event Trends, Virtual Races
Unplanned Circumstances Have You Canceling Your Event? Make Going Virtual Your Contingency Plan. If you have planned a running event whose attendance has been affected by unforeseen events and you are looking for options that can help keep your event alive and your...
Jul 6, 2020 | All Posts, Marketing Running Events, Race Director Tips & Tools, Race Volunteers, Running Event Community, Running Event Trends
A great way to attract runners to your race, is to offer elements of fundraising for charitable causes. This is because most runners are looking for races that align with the longing for doing good deeds in their communities. Many running events are already doing this...
May 29, 2020 | All Posts, Marketing Running Events, Race Director Tips & Tools, Race Medals, Running Apparel, Running Event Community
Race directors – do you know the benefits of using an email marketing service? We hear from race directors all the time who want to learn more about marketing strategies to help keep their race participants coming back each year. According to this RunningUSA Race...
